This study provides in-depth analysis of profiles of domestic and international tourists in the CBC region, their needs and satisfaction. The purpose of the study is to investigate the tourist needs, satisfaction in CBC and socio demographic characteristics – age, occupation, nationality, travel motivations and expectations, overall experience, factors influencing destination choice, activities undertaken while on holiday, travel style, etc. This study provides information about the potential for cross-border tourism development and the factors that influence it, such as geographical distance, political and economic environments, means of communication and sociocultural cohesion in the regions concerned.