Being professional marketer requires specific techniques, innovative solutions, creative ideas, new skills, open mind, because the marketing is one of crucial keys for companies success and creating sustainable brands.
The wider objective of this project is to develop marketing solutions for sustainable brands. solutions that will create competitive brands on the market. One of the most important priorities of our project is achievement of relevant and high quality skills and competences by developing program for marketing and event management. Within our project, we will design professional development program to improve the knowledge, skills and competences of marketing and event managers, using innovative and adult learner-centred pedagogical approaches and developing appropriate assessment and certification methods.
Development and implementation of this project is sustainable investment for the future, because it will be highly effective program developed according to the needs and trends in the marketing and event management industry and will boost the performance of the marketers at their working places.
The target group consists of marketing managers, event managers, entrepreneurs, who wish to upgrade their knowledge to be competitive on market and bring value to the company where they work. The professional development program will improve their competencies, link to their professional profiles, increase opportunities for professional development, and will increase the motivation and satisfaction in their daily work, bringing benefit to the company. The benefits for the companies will be in improving knowledge in developing marketing solutions so they can build sustainable brands.
- Develop a new innovative educational program for strategic event management, tailored and implemented to the needs and expectations of marketing and event managers;
- Create exceptional quality of higher education, combining a high level of excellence and attractiveness;
- Expand marketing and event management knowledge and performance through improvement of competencies in marketing and event management and developing marketing solutions for sustainable brands;
- Learn innovative techniques for marketing event management to develop solutions for competitive brands on the market.
- Market analysis of needs and challenges of marketing and event managers in the marketing and event management sector
- Benchmarking of effective and most required programs in Europe
- Marketing and event management standards and principles
- Analysis results and benchmarking reports with recommendations for curriculum development
- Curriculum development for professional educational program for managers in marketing and event management sector
- Developing learning materials and marketing event management practicum
- Developing learning platform and online education
- Handbook for professional educational program for marketing and event management
- Dictionary for marketing and event management terms, acronyms & abbreviations
- Delivering accreditation guidelines and procedures for program accreditation on National Level
- Booklet of achieved results
- Quality assurance manual
- Strategic Event Management
- Event Concept and Design
- Event Controlling & Performance
- Sustainable Brands
- Intelligent Event Leadership
- Event Industry Challenges & Trends